"Natural Fake...WHAAAT???!!"

Even adults have teachable moments. Today's lesson: Listening Skills

Fall has brought about my faithful return to morning sports radio, so I am getting to hear more commercials that you just don't hear anywhere else.

My coffee spit take today was brought to you courtesy of a Bud Light spot hawking tailgate merch. As I took my first sip, I was positive I heard the pitchman ecstatically touting the benefits of a "Natural Fake BREAST Can Coozy."

What the hell? They wouldn't...They couldn't possibly... I ran to the computer, already composing an invective-filled rant to send to Budweiser. Of course, when I got to the site, I found this:

No ta-tas. Nothing fake that you can't see any given Sunday on the football field. Now, I am wondering. Is this little mistake just a function of my damaged hearing from too many years of portable music. Or was this a deliberate audio mix designed to present the kind of ambiguity that would send salivating men and outraged women cruising over the the site, in the hopes that once there, humor, embarrassment or a need to drink heavily while you support your fave team will loosen some tight wallets? Who can say?